Core Values of Royal Group Telecommunications

1. Customer-Centricity
   We prioritize the needs and satisfaction of our customers, striving to exceed their expectations through exceptional service and tailored solutions.
2. Innovation
   We embrace change and continuously seek to innovate, leveraging the latest technologies to deliver cutting-edge telecommunications services that drive progress.
3. Integrity
   We conduct our business with honesty, transparency, and ethical practices, building trust with our customers, partners, and communities.
4. Excellence
   We are committed to maintaining the highest standards of quality in everything we do, from our products and services to our internal processes and customer interactions.
5. Collaboration
   We believe in the power of teamwork and foster a collaborative environment that encourages knowledge-sharing and collective problem-solving, both within our organization and with our partners.
6. Sustainability
   We are dedicated to operating in an environmentally responsible manner, minimizing our impact on the planet, and contributing positively to the communities we serve.
7. Empowerment
   We empower our employees, customers, and communities by providing the tools, resources, and opportunities needed to thrive in a connected world.
8. Diversity and Inclusion
   We celebrate diversity and are committed to creating an inclusive environment where everyone is valued and respected, recognizing that our differences drive innovation and success.

 Founders

• Ahmed Ali: A seasoned telecommunications engineer with over 20 years of industry experience, known for his expertise in network infrastructure development and innovative solutions.
• Fatima Hassan: A business strategist and entrepreneur with a strong background in corporate governance and strategic growth in emerging markets.

Ownership Structure

Royal Group Telecommunications is a privately held company, with significant ownership retained by the founding team and a select group of private investors, ensuring stability and long-term vision alignment.

Business Operations

Services Offered:

• Mobile Services: Comprehensive voice, SMS, and mobile data plans tailored for individuals, families, and businesses, ensuring reliable and accessible communication across Somalia.
• Internet Services: High-speed broadband internet services designed to meet the needs of both residential users and large commercial enterprises, with a focus on performance and consistency.
• Fixed-line Services: Reliable and cost-effective traditional telephone services catering to both homes and businesses, offering clear communication channels and enhanced customer service.
• Value-added Services: A suite of advanced services including mobile money for financial transactions, enterprise solutions for business efficiency, and cloud services for secure and scalable data management.

Service Coverage: Royal Group Telecommunications boasts nationwide service coverage, with a strong presence in urban and semi-urban areas, ensuring that even the most remote communities in Somalia have access to modern telecommunications.

Technology: The company leverages cutting-edge 4G LTE technology for its mobile services and is actively working towards the implementation of 5G technology, positioning itself as a leader in innovation. The backbone of its internet services is supported by an extensive and robust fibre optic network.

Infrastructure

• Cell Towers: Over 300 strategically located cell towers, ensuring strong signal coverage and service reliability throughout Somalia.
• Data Centres: Two state-of-the-art data centres in Mogadishu, equipped with the latest technology to provide secure and efficient data management and cloud services.
• Fiber Optic Network: A comprehensive fibre optic infrastructure that delivers high-speed internet connectivity, supporting the growing demand for digital services.

Network Partners: Royal Group Telecommunications partners with leading global technology firms such as Huawei and Ericsson, ensuring access to the latest telecommunications equipment and network solutions, which enhances the quality and reliability of their services.

Customer Base: The company serves a diverse customer base of over 2 million subscribers, including individual users, small to medium-sized businesses, large corporations, and government entities, all of whom rely on Royal Group for dependable communication solutions.

Financial Information

Revenue: The company reported an impressive annual revenue of $50 million in 2023. This remarkable achievement reflects the company’s strong market position, successful strategies, and sustained growth within the telecommunications sector. Royal Telecommunications has demonstrated its ability to effectively navigate the competitive landscape and capitalize on market opportunities, solidifying its position as a key player in the industry.

Investments and Funding: Royal Group, a leading technology company specializing in innovative software solutions, has recently announced a significant milestone in its growth journey. The company has successfully secured $10 million in a Series B funding round from prominent international investors. This substantial influx of capital will catalyse Royal Group’s expansion efforts and enable the company to further invest in cutting-edge technologies that will enhance its services and product offerings. This funding represents a vote of confidence from the investment community in Royal Group’s vision and potential for long-term success in the tech industry.

Profitability: The company has exhibited impressive financial performance, consistently maintaining strong profitability with an annual growth rate of 15%. This sustained growth is a testament to the effectiveness of its business strategies and speaks to the company’s robust financial health.

Market Position

Market Share: The esteemed Royal Group has emerged as a major influencer in Somalia’s telecommunications sector, holding a noteworthy 30% stake in the market. With its unwavering commitment to delivering reliable services, the company has solidified its reputation as a trusted industry leader. Moreover, Royal Group is recognized for its innovative and cutting-edge telecommunications products, which have set new standards for the industry.

Competitors: Key competitors in the telecommunications industry include Hormud Telecom, Somtel, and Telesom. Royal Group sets itself apart from these competitors through its customer-centric approach, which seeks to provide personalized services and exceptional customer care. Furthermore, the company prides itself on its extensive infrastructure that enables reliable connectivity and seamless communication services. In addition, Royal Group remains committed to technological advancement, continually investing in cutting-edge technologies to enhance the quality and reliability of its telecommunication services for its customers.

Marketing Strategies: The company employs a multi-faceted marketing strategy that emphasizes affordability, network reliability, and exceptional customer service. It leverages social media platforms such as Facebook, Twitter, and Instagram to engage with customers, build a community, and share updates about products and services. Additionally, the company utilizes targeted online advertising to reach potential customers.

Local media outlets including newspapers, radio stations, and television channels are utilized to reach a wider audience and to reinforce the company’s presence in the community. This includes sponsoring local events, running advertisements, and participating in interviews to showcase the company’s values and contributions to the community.

Furthermore, the company actively engages in community outreach and events to build brand loyalty and attract new customers. This may include participating in charity events, sponsoring local sports teams, or hosting educational workshops.

Overall, the company’s marketing strategy is designed to create a strong brand presence, foster customer loyalty, and attract new customers through a diverse range of channels and engagement activities.

Corporate Governance

Executive Team:

• Executive Director: Mohamed Said Dirie
• Chief Financial Officer: Mohamed Farah Jama
• Chief Technology Officer: Abdinor Ahmed
• Chief Operations Officer: Gullet Hassan
• Chief Marketing Officer: Abdi Ismail

Corporate Structure: The company is structured into distinct and specialized departments to best serve its operations. These departments encompass Marketing, Sales, Technical, Customer Service, and Corporate Affairs. Each of these departments is overseen by seasoned professionals who are wholly committed to propelling the company’s expansion and guaranteeing excellence in day-to-day operations.

Policies and Compliance: Royal Group Telecommunications is dedicated to upholding the most stringent levels of corporate governance. The company rigorously adheres to all applicable local telecommunications regulations and has demonstrated its dedication to quality management by obtaining ISO certification. This certification guarantees that the company’s operations consistently fulfil internationally recognized standards for excellence.

Social Responsibility and Community Engagement

CSR Initiatives:

• Education: Royal Group is committed to empowering the youth in Somalia by offering scholarships to students who are passionate about pursuing studies in the fields of telecommunications and IT. These scholarships are designed to support and nurture the next generation of industry leaders, providing them with the opportunity to gain knowledge, skills, and expertise in these crucial areas. By investing in the education of these students, Royal Group aims to contribute to the development of a highly skilled workforce and drive technological advancement in Somalia.
• Health: The organization operates a fleet of mobile clinics that are equipped to provide vital healthcare services to isolated and underserved communities. These clinics travel to remote areas, ensuring that even the most marginalized populations have access to essential medical care, thereby making a significant impact on the overall well-being of these communities.
• Environment: The company places significant emphasis on environmental stewardship, implementing various initiatives to address its e-waste recycling efforts. Additionally, it is proactively embracing sustainable and green energy solutions as part of its commitment to minimizing its overall carbon footprint.

Community Projects:

• Digital Literacy: Royal Group runs training programs in Somalia that aim to equip youth with vital digital skills. By providing these skills, the organization empowers young people to actively participate in the growing digital economy. Through these programs, participants are allowed to learn a diverse range of digital skills that are crucial in today’s tech-driven world. This initiative not only enhances their employability but also contributes to the overall development of the digital landscape in Somalia.
• Community Support: The company actively engages in community outreach by sponsoring local sports teams and events. This involvement not only strengthens community ties but also promotes social cohesion by bringing people together to support and participate in various athletic activities.

Challenges and Opportunities

Challenges:

• Navigating the complex regulatory landscape in Somalia, which requires continuous adaptation and compliance.
• Facing intense competition from other established and emerging telecommunications providers in the region.

Opportunities:

• Expanding service coverage to rural areas where telecommunications access is limited, tapping into an underserved market.
• Leading the introduction of 5G technology in Somalia, providing faster and more reliable services.
• Forming strategic partnerships with international firms to bring cutting-edge technologies and services to the Somali market.

Recent News and Developments

Press Releases:

• Announcement of the successful completion of the latest funding round, which will drive future growth and technological advancements.
• Launch of a new mobile money service, expanding the company’s portfolio of value-added services.

News Coverage: Royal Group has been prominently featured in both local and international media, recognized for its rapid growth, innovative services, and impactful community initiatives.

Additional Information

Awards and Recognition:

• Best Telecom Provider: Awarded by the Somali Business Awards in 2022, highlighting the company’s excellence in service delivery and customer satisfaction.
• Customer Service Excellence: Recognized by the National Telecommunications Authority for its commitment to providing outstanding customer support.

Partnerships and Alliances:

• Government Collaboration: Working with the Somali Ministry of Communications and Technology on national digital infrastructure projects, contributing to the country’s development.
• Global Tech Alliances: Strategic partnerships with leading global technology companies, ensuring access to the latest advancements in telecommunications technology.